Comparable to strategic resources, ordinary resources can be used to build profitable business models. However, a business model leveraging many ordinary resources will often take a different approach that one focused on scarce strategic resources.
| BUSINESS MODELS FOCUSED ON STRATEGIC RESOURCES | BUSINESS MODELS FOCUSED ON ORDINARY RESOURCES | |
| ACCESSIBILITY OF RESOURCES | Scarcity (unique and protected) | Abundance (available or discarded) |
| CONNECTION TO RESOURCES | Ownership/Protection | Sharing/Access |
| VALUE AWARENESS OF RESOURCES | High Value | Lower Value |
| COST OF ACQUISITION | High Cost | Lower Cost |
Marcfields - Capital Management 